Thursday, February 18, 2010

Lancôme Paris is a luxury beauty brand. Owned by L'Oréal since 1964, Lancôme is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end price points.

Founded in 1935 by Armand Petitjean in France, Lancôme will celebrate its 75th anniversary in 2010. Petitjean’s motive was ambitious yet simple: to create a beauty brand that would deliver French elegance around the world. The name “Lancôme” was inspired by the ruins of a castle, Le Château de Lancosme, while the wild roses in the area inspired the company’s symbol of the single golden rose.

The brand is represented by several of the world’s top actresses--including several Academy Award winners and nominees--along with global supermodels, makeup artists and renowned perfumers. Emerging fashion designers have collaborated with the brand, including design duo Proenza Schouler, who created a dress inspired by Lancôme's Hypnôse fragrance. Lancôme products have shown up on the red carpet, too, as when Angelina Jolie wore Juicy Tubes lip gloss and Oscillation Mascara to the 2009 Oscars.


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