Tuesday, February 16, 2010


Paris Hilton is a fragrance in women's and men's edition from Parlux Fragrances, and is the first perfume to be endorsed by Paris Hilton, preceding Just Me and Can Can.

The fragrance possesses a blend of frozen apple, peach nectar, freesia, mimosa, jasmine, sandalwood, ylang ylang, and oakmoss.

The top notes of the men's fragrance are sky air, fig leaf, and green mango. The mid notes are white sage, juniper bud, and basil. Base notes are Moroccan cedarwood, cucumber, and bare amber.


Dolce&Gabanna




Concentration

Perfume types reflect the concentration of aromatic compounds in a solvent, which in fine fragrance is typically ethanol or a mix of water and ethanol. Various sources differ considerably in the definitions of perfume types. The concentration by percent/volume of perfume oil is as follows:

  • Perfume extract (Extrait): 15-40% (IFRA: typical 20%) aromatic compounds
  • Eau de Parfum (EdP), Parfum de Toilette (PdT): 10-20% (typical ~15%) aromatic compounds. Sometimes listed as "eau de perfume" or "millésime".
  • Eau de Toilette (EdT): 5-15% (typical ~10%) aromatic compounds
  • Eau de Cologne (EdC): Chypre citrus type perfumes with 3-8% (typical ~5%) aromatic compounds
  • Splash and After shave: 1-3% aromatic compounds

Perfume oils are often diluted with a solvent, though this is not always the case, and its necessity is disputed. By far the most common solvent for perfume oil dilution is ethanol or a mixture of ethanol and water. Perfume oil can also be diluted by means of neutral-smelling oils such as fractionated coconut oil, or liquid waxes such as jojoba oil.

The intensity and longevity of a perfume is based on the concentration, intensity and longevity of the aromatic compounds (natural essential oils / perfume oils) used: As the percentage of aromatic compounds increases, so does the intensity and longevity of the scent created. Different perfumeries or perfume houses assign different amounts of oils to each of their perfumes. Therefore, although the oil concentration of a perfume in Eau de Parfum (EdP) dilution will necessarily be higher than the same perfume in Eau de Toilette (EdT) from within the same range, the actual amounts can vary between perfume houses. An EdT from one house may be stronger than an EdP from another.

Men's fragrances are rarely sold as EdP or perfume extracts. As well, women's fragrances are rarely sold in EdC concentrations. Although this gender specific naming trend is common for assigning fragrance concentrations, it does not directly have anything to do with whether a fragrance was intended for men or women.

Furthermore, some fragrances with the same product name but having a different concentration name may not only differ in their dilutions, but actually use different perfume oil mixtures altogether. For instance, in order to make the EdT version of a fragrance brighter and fresher than its EdP, the EdT oil may be "tweaked" to contain slightly more top notes or fewer base notes. In some cases, words such as "extrême", "intense" or "concentrée", that might indicate aromatic concentration are sometimes completely different fragrances that relates only because of a similar perfume accord. An example of this would be Chanel‘s Pour Monsieur and Pour Monsieur Concentrée.

Eau de Cologne (EdC) since 1706 in Cologne, Germany is originally a specific fragrance and trademark. However outside of Germany the term has become generic for Chypre citrus perfumes (without base-notes).

[edit] Describing a perfume

Shelves of perfumes

The precise formulae of commercial perfumes are kept secret. Even if they were widely published, they would be dominated by such complex ingredients and odorants that they would be of little use in providing a guide to the general consumer in description of the experience of a scent. Nonetheless, connoisseurs of perfume can become extremely skillful at identifying components and origins of scents in the same manner as wine experts [6].

The most practical way to start describing a perfume is according to the elements of the fragrance notes of the scent or the family it belongs to, all of which affect the overall impression of a perfume from first application to the last lingering hint of scent[7][8]

[edit] Fragrance notes

Perfume is described in a musical metaphor as having three sets of 'notes', making the harmonious scent accord. The notes unfold over time, with the immediate impression of the top note leading to the deeper middle notes, and the base notes gradually appearing as the final stage. These notes are created carefully with knowledge of the evaporation process of the perfume.

  • Top notes: The scents that are perceived immediately on application of a perfume. Top notes consist of small, light molecules that evaporate quickly. They form a person's initial impression of a perfume and thus are very important in the selling of a perfume. Also called the head notes.
  • Middle notes: The scent of a perfume that emerges just prior to when the top notes dissipate. The middle note compounds form the "heart" or main body of a perfume and act to mask the often unpleasant initial impression of base notes, which become more pleasant with time. They are also called the "heart notes".
  • Base notes: The scent of a perfume that appears close to the departure of the middle notes. The base and middle notes together are the main theme of a perfume. Base notes bring depth and solidity to a perfume. Compounds of this class of scents are typically rich and "deep" and are usually not perceived until 30 minutes after application.

The scents in the top and middle notes are influenced by the base notes, as well the scents of the base notes will be altered by the type of fragrance materials used as middle notes. Manufacturers of perfumes usually publish perfume notes and typically they present it as fragrance pyramid, with the components listed in imaginative and abstract terms.

[edit] Olfactive families

Grouping perfumes, like any taxonomy, can never be a completely objective or final process. Many fragrances contain aspects of different families. Even a perfume designated as "single flower", however subtle, will have undertones of other aromatics. "True" unitary scents can rarely be found in perfumes as it requires the perfume to exist only as a singular aromatic material.

Classification by olfactive family is a starting point for a description of a perfume, but it cannot by itself denote the specific characteristic of that perfume.

[edit] Traditional

The traditional classification which emerged around 1900 comprised the following categories:

  • Single Floral: Fragrances that are dominated by a scent from one particular flower; in French called a soliflore. (e.g. Serge Lutens' Sa Majeste La Rose, which is dominated by rose.)
  • Floral Bouquet: Is a combination of fragrance of several flowers in a perfume compound e.g. Attar Majmua & Fancy Boquet etc.
  • Amber: A large fragrance class featuring the sweet slightly animalic scents of ambergris or labdanum, often combined with vanilla, flowers and woods. Can be enhanced by camphorous oils and incense resins, which bring to mind Victorian era imagery of the Middle East and Far East.
  • Wood: Fragrances that are dominated by woody scents, typically of agarwood, sandalwood and cedarwood. Patchouli, with its camphoraceous smell, is commonly found in these perfumes.
  • Leather: A family of fragrances which features the scents of honey, tobacco, wood and wood tars in its middle or base notes and a scent that alludes to leather.
  • Chypre: Meaning Cyprus in French, this includes fragrances built on a similar accord consisting of bergamot, oakmoss, patchouli, and labdanum. This family of fragrances is named after a perfume by François Coty. A notable example is Mitsouko (a popular name for girls in Japanese) by Guerlain.
  • Fougère: Meaning Fern in French, built on a base of lavender, coumarin and oakmoss. Houbigant's Fougère Royale pioneered the use of this base. Many men's fragrances belong to this family of fragrances, which is characterized

Victoria's Secret is an American retailer of women's wear, lingerie and beauty products.[2] It is the largest segment of publicly-traded Limited Brands with sales surpassing $5 billion USD and an operating income of $1 billion in 2006.[2] Victoria's Secret is known for its fashion shows, most notably the annual Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.


http://images.quebarato.com.br/photos/big/9/1/1CD991_4.jpg
Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces a pleasant scent.
The word perfume used today derives from the Latin "per fumus", meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians.

Although perfume and perfumery also existed in India, much of its fragrances are incense based. The earliest distillation of Attar was mentioned in the Hindu Ayurvedic text Charaka Samhita. The Harshacharita, written in 7th century A.D. in Northern India mentions use of fragrant agarwood oil.

The world's first recorded chemist is considered to be a woman named Tapputi, a perfume maker who was mentioned in a cuneiform tablet from the second millennium BC in Mesopotamia.[1] She distilled flowers, oil, and calamus with other aromatics then filtered and put them back in the still several times.[2]

Recently, archaeologists have uncovered what are believed to be the world's oldest perfumes in Pyrgos, Cyprus. The perfumes date back more than 4,000 years. The perfumes were discovered in an ancient perfumery. At least 60 stills, mixing bowls, funnels and perfume bottles were found in the 43,000-square-foot (4,000 m2) factory.[3] In ancient times people used herbs and spices, like almond, coriander, myrtle, conifer resin, bergamot, as well as flowers.[4]

The Arabian chemist, Al-Kindi (Alkindus), wrote in the 9th century a book on perfumes which he named Book of the Chemistry of Perfume and Distillations. It contained more than a hundred recipes for fragrant oils, salves, aromatic waters and substitutes or imitations of costly drugs. The book also described 107 methods and recipes for perfume-making and perfume making equipment, such as the alembic (which still bears its Arabic name).[5]

The Persian Muslim doctor and chemist Avicenna (also known as Ibn Sina) introduced the process of extracting oils from flowers by means of distillation, the procedure most commonly used today. He first experimented with the rose. Until his discovery, liquid perfumes were mixtures of oil and crushed herbs or petals, which made a strong blend. Rose water was more delicate, and immediately became popular. Both of the raw ingredients and distillation technology significantly influenced western perfumery and scientific developments, particularly chemistry.

Knowledge of perfumery came to Europe as early as the 14th century due partially to the spread of Islam. But it was the Hungarians who ultimately introduced the first modern perfume. Made of scented oils blended in an alcohol solution, the first modern perfume was made in 1370 at the command of Queen Elizabeth of Hungary and was known throughout Europe as Hungary Water. The art of perfumery prospered in Renaissance Italy, and in the 16th century, Italian refinements were taken to France by Catherine de' Medici's personal perfumer, Rene le Florentin. His laboratory was connected with her apartments by a secret passageway, so that no formulas could be stolen en route. France quickly became the European center of perfume and cosmetic manufacture. Cultivation of flowers for their perfume essence, which had begun in the 14th century, grew into a major industry in the south of France. During the Renaissance period, perfumes were used primarily by the wealthy to mask body odors resulting from infrequent bathing. Partly due to this patronage, the western perfumery industry was created. By the 18th century, aromatic plants were being grown in the Grasse region of France to provide the growing perfume industry with raw materials. Even today, France remains the centre of the European perfume design and trade.

[edit] Concentration
Perfume types reflect the concentration of aromatic compounds in a solvent, which in fine fragrance is typically ethanol or a mix of water and ethanol. Various sources differ considerably in the definitions of perfume types. The concentration by percent/volume of perfume oil is as follows:

Perfume extract (Extrait): 15-40% (IFRA: typical 20%) aromatic compounds
Eau de Parfum (EdP), Parfum de Toilette (PdT): 10-20% (typical ~15%) aromatic compounds. Sometimes listed as "eau de perfume" or "millésime".
Eau de Toilette (EdT): 5-15% (typical ~10%) aromatic compounds
Eau de Cologne (EdC): Chypre citrus type perfumes with 3-8% (typical ~5%) aromatic compounds
Splash and After shave: 1-3% aromatic compounds
Perfume oils are often diluted with a solvent, though this is not always the case, and its necessity is disputed. By far the most common solvent for perfume oil dilution is ethanol or a mixture of ethanol and water. Perfume oil can also be diluted by means of neutral-smelling oils such as fractionated coconut oil, or liquid waxes such as jojoba oil.

The intensity and longevity of a perfume is based on the concentration, intensity and longevity of the aromatic compounds (natural essential oils / perfume oils) used: As the percentage of aromatic compounds increases, so does the intensity and longevity of the scent created. Different perfumeries or perfume houses assign different amounts of oils to each of their perfumes. Therefore, although the oil concentration of a perfume in Eau de Parfum (EdP) dilution will necessarily be higher than the same perfume in Eau de Toilette (EdT) from within the same range, the actual amounts can vary between perfume houses. An EdT from one house may be stronger than an EdP from another.

Men's fragrances are rarely sold as EdP or perfume extracts. As well, women's fragrances are rarely sold in EdC concentrations. Although this gender specific naming trend is common for assigning fragrance concentrations, it does not directly have anything to do with whether a fragrance was intended for men or women.

Furthermore, some fragrances with the same product name but having a different concentration name may not only differ in their dilutions, but actually use different perfume oil mixtures altogether. For instance, in order to make the EdT version of a fragrance brighter and fresher than its EdP, the EdT oil may be "tweaked" to contain slightly more top notes or fewer base notes. In some cases, words such as "extrême", "intense" or "concentrée", that might indicate aromatic concentration are sometimes completely different fragrances that relates only because of a similar perfume accord. An example of this would be Chanel‘s Pour Monsieur and Pour Monsieur Concentrée.

Eau de Cologne (EdC) since 1706 in Cologne, Germany is originally a specific fragrance and trademark. However outside of Germany the term has become generic for Chypre citrus perfumes (without base